Richard Montanez is a public speaker, entrepreneur, and author. He is well known for claiming to be the creator of the Flamin’ Hot Cheetos, a popular Frito Lay product. Richard Montanez’s net worth is predicted to be approximately $10 million as of 2021.
|Full Name||Richard Montañez|
|Profession||Author, Businessman, Speaker|
|Net Worth||$10 million|
Richard Montanez Early Life
Richard was born in California to Mexican immigrant parents and raised alongside his ten siblings. His entire family was housed in a one-bedroom unit. “I have a Ph.D. In one of his most famous quotes, he adds, “I believe in being poor, hungry, and determined.” This helps to describe Richard’s upbringing and how it influenced his life.
Since he was a child, he has had an entrepreneurial mindset. His mother would prepare him a burrito for lunch when he was in third grade, but he was ashamed to eat it because burritos weren’t particularly popular at the time. His mother then packed him two burritos, one for him and one to present to a new acquaintance. When he was just seven years old, he began selling the burritos for $0.25 a piece.
Richard Montanez Career
As a teenager, he dropped out of school and began working as a laborer. He did odd jobs like slaughtering chickens, washing cars, and gardening. One of his buddies told him when he was 18 years old that Frito Lay was hiring and that he should apply. He had his girlfriend write the application on his behalf because he couldn’t read or write.
Richard was hired and began working as a janitor. He mentions in his memoir that he was driven to be the finest janitor even as a janitor. After pitching his idea to the CEO regarding spicy chips that were more appropriate for the Latino market, he was able to go from rags to riches.
Since then, the Flamin’ Hot Cheetos product has pulled in billions of dollars and is a best seller. Richard worked as Pepsi’s vice president of multicultural sales and community promotions in recognition of his efforts. A Boy, a Burrito, and a Cookie: From Janitor to Executive and Flamin’ Hot: The Incredible True Story of One Man’s Rise from Janitor to Top Executive are the two books he has written.
Richard Montanez Net Worth
Richard Montanez’s net worth is expected to be about $10 million in 2021. Richard was a senior executive at Frito Lay until retiring in 2019, earning a substantial salary through stock options. This is where the majority of his wealth has come from. He now has a profitable profession as a motivational speaker for businesses, charging anywhere from $10,000 to $50,000 per presentation.